The Black Cow Company was started on a sultry summer’s day in 2007. The day was hot and the founders had been out in the sun far too long. As they sat on the sagging sofa that would become their office, they looked for a name. Born from the experience of a lifetime spent on Delhi roads, the name came to them... The Black Cow Company. It was perfect. It was beautiful. It made absolutely no sense at all. It would be on their calling cards, and it would turn out to be the worst curse of all. Because the people, oh the people, the multitude teeming masses of people, all six of them, all they wanted to know, all they asked was why. Why the Black Cow Company, what does it mean? And the founders, they knew not what to say. The curse was now evident. They could not tell the people why...

So, the moral of that rather, ummm, odd story, dear people who ask so earnestly, is that we really don’t know why we are called the Black Cow Company. We must have had a reason when we chose it, but we really don’t remember anymore. I know it’s strange. But there really isn’t anything we can do now. Except make up strange stories about it.